I’m currently contracting again with the award-winning pod at Orca // Killer Creative, contributing to the development of some truly inspired ad campaigns that will be featured on this site in the coming months.
February 2024 - Present
I developed copy and messaging direction for CBS Brand Marketing and contributed to the development of CBS show campaigns. I worked across multiple teams including Strategy, Creative Services, Social Media, Project Management, A/V Content and more, to develop a wide range of on-air, digital and social marketing campaigns. I guided the effort to establish a relevant brand voice and marketing approach to meet the evolving habits of TV fans and the entertainment industry.
May 2022 - February 2024
With a focus on strategic content, I work on brand development, internal communications, environmental design, website content, executive presentations, and more.
August 2018 - May 2022
I was the lead copywriter for all marketing emails and digital campaigns. I was a contributing writer to print pieces including catalogs, retail assets, and product packaging. I helped evolve an established brand voice through testing, market research, editorial style, and product-focused messaging to align with company initiatives. And I got free appetizers at the restaurant.
September 2016 - May 2018
Seattle, Washington
As the sole writer on staff, I was accountable for all multi-channel marketing, sales, and internal copy needs. I managed email workflow for the creative team including scheduling and reviews. I worked closely with design team to develop a brand voice, copy strategy, and editorial style for a company-wide rebrand. And I got the best skin of my life. True story.
April 2014 - August 2016
Seattle, Washington
I was responsible for the creative copy used in multichannel assets including catalog, retail, e-commerce, and social media. I was the lead writer on website product copy, responsible for content strategy and management of the writing and implementation processes. I contributed to development of seasonal campaigns and other brand projects, based on company-wide direction and marketing research. And I could tell you everything there is to know about pears.
March 2013 - April 2014
Medford, Oregon
I was the lead proofreader for print assets, including catalog and retail, for voice, content, brand guidelines, consistency, and editorial accuracy. I was responsible for product naming which totaled to around 1,000 products per year. I worked with our merchant, marketing, and SEO partners to align naming conventions with multichannel business needs and brand guidelines. I developed and managed brand content relating to the products, company history, PR, and cross channel business initiatives. And I ate my weight in Moose Munch.
October 2011 - March 2013
Medford, Oregon
Digital, print, scripts, social — if it needs copy, I’ll write it!